If you’re thinking about promoting your business with a sign-written vehicle specially tailored to your unique company but aren’t convinced of the advantages, then there are lots of benefits you might not have considered before taking the next step.
When you want to improve your branding and let the world know you’re proud of your business, commissioning a sign written vehicle is a great idea, and here we’ll look at some of the top reasons why you should.
- Boost Your Visibility
Adverts in magazines, newspapers and on billboards can cost a small fortune for the relatively little exposure they provide your company. In comparison, when you have a sleek and fresh-looking car or van that has been sign written to a high standard by a professional signwriter, you’re guaranteed to turn heads everywhere you go.
You’re advertising as you drive to and from your jobs, when you’re sitting in traffic and even when you’re parked outside your home or place of work on the job. Just driving around will give you high exposure, from 2000-3000 people per day in larger towns.
- Build Trust
People will automatically think more highly of you as a professional and trustworthy business if you have quality sign writing on your vehicle. They will appreciate the fact you’re dedicated to your company and have put the time and money into creating an awesome design, and decking out your van or car exterior to show the world who you are.
Cowboys won’t advertise themselves in the same way as they don’t want to be traced, so you’re displaying that you are committed to your brand and that you’re confident you can deliver the best results.
- Cost-Effective Advertising
There are various options for sign written vehicles, and you can opt for cut vinyl pieces or a full vinyl wrap. If you are spending around £350 to get your car or van sign written for the year, then it works out at around just £1 per day for all that quality local advertising.
Compared to other types of marketing, this option is much cheaper and no less effective, and a great design can last for a few years before it needs redoing. Even if just a few people contact you because they’ve seen your well-adorned van or car driving around, or outside a neighbour’s house, then it will have effectively paid for itself.
- Maintain Resale Value
Business needs can change, and you may have to update your phone number, location or offerings from time to time. With vinyl, you can choose to revamp your vehicle as often as needed. What’s more, if you plan on buying a new vehicle or fleet, then the design can be peeled away leaving the original surface undamaged so the resale value is not affected.
The non-permanent nature of signwriting on vehicles is a major plus point, especially if you only need it for a few years before you change vehicles.
As you can see, there are many strong reasons for having your vehicle professionally sign-written, and with a huge choice of bespoke designs and colours to choose from, you can get exactly what you want to showcase your business publicly in the best light.